Over a decade of development and billions invested.

Here’s a product worth switching to.

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Heating vs Burning

IQOS uses a technology that carefully heats the tobacco to 350'c, releasing the true tobacco flavour and nicotine. At this temperature the tobacco does not burn, significantly reducing the levels of harmful chemicals compared to cigarette smoke*. Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.

Heating vs Burning

IQOS uses a technology that carefully heats the tobacco to 350'c, releasing the true tobacco flavour and nicotine. At this temperature the tobacco does not burn, significantly reducing the levels of harmful chemicals compared to cigarette smoke*. Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.

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Bringing tobacco and technology together

More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionize tobacco enjoyment.

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The result is IQOS: a technological innovation that heats tobacco that generates on average 90% lower levels of harmful chemicals compared to cigarettes.  [Based on the scientific evidence so far] Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.

Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.

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IQOS combines heating with unparalleled precision.

At the heart of the innovation is a gold and platinum heat blade, allowing IQOS to heat, but never burn, tobacco while removing ash, tar and toxins in the process.

With an innovative two-part design system.

It starts with HEETSTM - small sticks of the best organic tobacco on Earth. The experience is completed with a sleek holder that heats the tobacco and delivers the rich flavor you love.

That’s changing the lives of millions.

Almost four million smokers have already made the switch to IQOS.

Discover our journey to a smoke-free world.

Our overarching goals are to develop products that are acceptable to adult smokers and to conduct rigorous and scientific assessment to demonstrate that they reduce risk and comply with emerging standards.

LEARN MORE ABOUT OUR SCIENCE

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